The Growler

The Story:

“The Growler” (Official Title TBD)

The Pitch:

Mrs. Joyce,

I am interested in writing a story about craft beer in the state of Mississippi with a focus on The Growler on the downtown Square. The Growler opened in on Sept. 5, 2014 however, three years ago this would not be allowed in the state of Mississippi. Mississippi and other states in the South had Prohibition-era laws, which required low alcohol-by-volume (ABV) that prevented many craft brews from entering the state.

Until July 2012, Lazy Magnolia was the only brewery to open since 1907. The new law in Mississippi has raised the ABV to 10.2 percent. This increase has welcomed a new assortment of craft brews in to the state and has changed the way many consumers buy beer.

I would like to do a story on The Growler because if the law did not change it would not be here. The Growler carries 30 craft beers on tap that rotate according to season. The story will focus on the new craft beer laws as wells as how and why The Growler chose Oxford. I will talk about how The Growler coordinates with the state to receive their inventory of craft beers.

A growler is a glass bottle that carries a half-gallon of beer. The growlers are filled straight from the tap and must be refrigerated and consumed between seven and 10 days after purchase. The beer will be good for two to three days after the seal has been broken.

Let me know your thoughts,

Nancy